Sustainable housing solutions.

Retrofit West's mission is to support homeowners across the West of England to accelerate the move to low-carbon housing and building retrofit. They believe that retrofitting is not just a solution; it’s a critical weapon in the battle against climate change. Their impact is wide-ranging, spanning across the community, from slashing carbon emissions to enhancing energy efficiency, from boosting local employment opportunities to elevating the health and overall well-being of their residents. 

The team came to me with have a basic placeholder brand in place but needed a new flexible and modern brand identity which instilled trust and authority and encouraged engagement from their target audience - installers as well as policy-influencing at local and national government level.

I led the team through a brand development process - uncovering their strategy and defining the personality that will help them achieve their goals, reflect their values and connect with their audiences.