Trading Fairly.

Fair Trade Wales is a dedicated organisation based in the United Kingdom, and it exists to passionately grow and promote the Fair Trade movement throughout Wales. This commendable initiative is funded by the Welsh Assembly Government, demonstrating strong support for ethical trade practices. In June 2008, Fair Trade Wales proudly led Wales to achieve the remarkable distinction of becoming the world's first Fair Trade Nation. As of 2010, the organisation has been actively working towards the ambitious second phase of Fair Trade Nation targets to further improve and expand its impact.

The organisation stages events during the annual Fairtrade Fortnight to raise awareness of Fairtrade in Wales. I worked with the Fair Trade Wales team to develop a modern and accessible identity which sought to evoke their Welsh heritage while avoiding cliches.