Design for Good, Without the Faff: Strategic Branding for Purpose-Driven Impact.

I'm James – a senior freelance designer with close to 20 years of experience working with ethical startups, charities, and third sector organisations.

My clients come to me when they need clear, compelling design that can scale with ambition and tight timelines. Whether it’s a national rebrand, a strategic campaign, or an annual report, I’ve been trusted to deliver award-winning creative that works without the layers of a typical agency.

Need someone who can slot into your project quickly and bring clarity, calm and creativity? Let’s talk.

Learn more

I’m proud to have been trusted
to produce work for organisations including:

  • It was so lovely and easy working with you and you totally got our vision and brought it to life with minimal back and forth!Just opened and let out a squeak of excitement thank you so much!!! 😊   Thank so much – it really does look incredible you’ve brought the vision to life!!!!

    Amy, Soil Association

  • It's been an absolute pleasure working with you and I will remain ever grateful for all the extraordinary tight deadlines you've met and the rabbits you've pulled out of your hat for us during our time working together.

    Kat, Alliance to save our antibiotics

  • I just wanted to say a big thank you for your time and dedication on this. It has been a great process to go through and felt that you had such a deep and creative understanding of  MFC, which is evident in the final brand assets look and feel. It is great to have  a fully packaged up brand ready to go to help us try to get it funding in the future. 

    Anna, Food For Life

  • James is one of the best all-round designers I have been lucky enough to work with. Many designers have skills in particular aspects of design. But finding someone who truly understands all the techniques that make words and images work together, look professional and ping off the page is priceless. James has a brilliant grasp of the end-to-end publishing process, with a real flair for organisation, planning and nailing the brief. He takes pride in the creativity of his work but has an exacting approach to polishing files and getting them ready for print.

    Amy, NHS/Bristol Community Health

  • James took the Simomics team through a comprehensive brand strategy process involving a workshop with our team in York. He took the time to really understand our proposition and ambition for the business - defining our personality and outlining which creative routes would be perfectly suited to our aims. James worked in a transparent and collaborative manner, ensuring all decisions had strong reasoning behind them, and involved the wider team in the creation of the new identity ensuring everyone felt invested in the new brand. He worked efficiently and was respectful of our time, we didn't feel that our time was being wasted, and we're all delighted with the outcome and results. Working with James is a great way for startups and small businesses to develop a brand which they can be assured is good value, well thought out and perfect for their needs. Thanks again for your help!

    Jon, Simomics

  • James is an exceptionally talented designer and constantly looks at way to improve the ordinary and make it something innovative and impactful. He has unique ideas yet makes considered decisions, always putting the ‘customer’ first

    Saskia, NCVO

  • “James created a brand blueprint based around our unique proposition, our brand personality, and our target market. He involved LuJam’s extended team throughout the creative development phase before supplying comprehensive guidelines and materials. He works in a clear and professional manner and represents an efficient way for startups like LuJam to develop a cohesive, high-quality brand. Our market testing demonstrated an immediate positive impact validating as fact that James’s ideas were powerful and effective. He has completely transformed the way the market perceives LuJam and I can’t recommend James enough. He gets my vote every day.”

    Tim, LuJam

Need Clarity, Not Chaos?

I'm your reliable, empathetic brand partner, specialising in visual identity and report design, delivered via efficient, transparent processes. This means you get that industry-recognised creative polish, minus the unnecessary costs and complex agency layers.

The Pay-off? Think of a brand identity that genuinely accelerates your growth or a report so compelling, it actually wins you your next funding round. That's the meaningful change we create together.

Services designed for impact:

  • Transform your organization's visual presence with purpose-driven branding that resonates with your

    audience and amplifies your message.

    • Logo Design

    • Visual Identity Systems

    • Brand Guidelines

    • Brand Strategy

  • Transform complex information into compelling visual stories that engage stakeholders and demonstrate your impact.

    • Annual Reports

    • Impact Reports

    • Research Publications

    • Digital Reports

  • Flexible, transparent monthly packages that give you consistent access to professional design support when you need it.

    • Marketing Materials

    • Social Media Content

    • Digital Assets

    • Campaign Support